Volume 104 | June 11, 2025
Reminder: If you want to access the Members only audio version, please go to this link and use invite code sxst3gkbkn to sign up.
Welcome to Brief 104! The 1st Quarterly Sentiment Report.
Every quarter, I get the same question from executives across the globe: "How's everyone else feeling out there?"
Until now, we've all been operating on gut instinct and isolated conversations (and some fortune-telling). But the physical access control industry deserves better than educated guesses when making critical quarterly decisions.
That's exactly why we created something that didn't exist before exclusively for Members: the Quarterly Sentiment Report.
This isn't just another industry report. It's the unified pulse check our industry has been missing, built by leaders for leaders.
What Makes This Different
We surveyed over 50 executives spanning manufacturers, software companies, integrators, consultants, and distributors worldwide. Every response was anonymous to ensure brutally honest insights. We spent 60 days collecting, analyzing, and organizing the data to deliver something you can actually use to benchmark your own sentiment and shape your strategy.
In partnership with ELATEC Group (thank you for underwriting this quarters effort) and leveraging our Access Control Executive Brief community, we've created the industry's first data-driven benchmark for executive sentiment.
Why This Matters for You
Instead of wondering how your perspective compares to your peers, you'll know. Instead of making quarterly decisions based on limited visibility, you'll have real insight from the leaders who are navigating the same challenges you face.
You can also listen to it podcast-style by clicking the icon above in the header.
Quarter over quarter, we will help tell the story and compare the past with the present with the hope of assisting you with the future.
The industry is changing faster than ever: more connected, more digital, more complex. Your strategic decisions deserve data, not just instinct.
And we are just getting started.
Please let us know if you need anything. This report is community-driven, so all feedback is appreciated.
Thank you,
PS: Please do not share this without permission. This is a members only exclusive report. Thank you!
